Blogging is now been used by many webmasters, why? There is no better way of generating new content to your site and targeting new keywords than by blogging. On top of this it also gives you an avenue to provide readers with something to come back for, providing unique quality content will drive links to your pages and increase your online visibility.
There are ways in which we can super optimise our blogs to ensure they are pulling in as much search engine traffic as possible. You see when most people think about search engine optimisation, they think about ranking for the high traffic terms, this is sort of true but in order to have a high traffic website you need to consider the many long tail terms searchers might be using. What you have to be mindful of is that the high search terms everybody chase's only accounts for 15% of searches on Google, that means there is a whole load of traffic to go at.
Having a blog is not enough, you need to use it to write engaging content, content that will keep you visitors coming back for more but this still isn't enough you need to minful of keywords potential visitors might use to find your content so do some keyword research and reap the reward.
So a natural place to start would be the Google keyword tool, enter some search terms connected with your post content, your not looking for the competitive terms here you are looking for the low traffic long tail terms these are going to be the easiest to target from an SEO perspective.
As you are searching down the terms make a list of all the long tail, low competition keywords. It is helpful to have a list of the keywords you found in front of you when creating the post. The idea here is to use as many of your low competition terms as possible, using the most relevant as the post title and in the url slug.
Writing lengthy blog posts is one of the best ways of targeting a lot of keyword variations and assists in adding them naturally to your content.
Now you have to think realistically about the traffic, each post should drive anywhere between 15 and 30 visits per month, yep this is low traffic but imagine if you optimised every post in this way. Imagine if you had optimised every post in this way and every post on your site was driving 30 visits a month to your blog, think of the high traffic you would now be receiving. This is so easy and ignoring it is a huge missed opportunity, every webmaster needs to tak advantage of it.