By this time, you must have heard about media advertising kits and what they can do to help you make money blogging.  But what exactly is a media kit?  Basically, it’s a page that’s crammed with information that should draw in advertisers and make them interested in putting up an ad on your blog.  It’s what you should put up if you’re at a point where direct advertising is your next step, and your eager to step up your efforts at monetizing your site.

Nonetheless, a lot of bloggers are still a little clueless about what their media kits should be like.  What should go in it, and how should it be written?  We’ve gathered a number of tips to help you put up your own media kit and make the whole process a little smoother for you:

1.  Keep it simple
“The cardinal objective of this blog is to proffer visitors with real-time information and analyses of current trends in the multimedia sphere.”  Sounds good?  Probably if you were writing a thesis, but if you’re putting up a media kit, this sentence alone will be enough to drive away advertisers.  Don’t consume their time by whipping out sentences that are long-winded, ambiguous, and boring.  Short and sweet is the way to go with media advertising kits, so keep things simple, and direct to the point.

2.  Include your blog’s profile and stats:

Make a clear stand on what your blog is all about.   What’s the general theme that your posts are running with?  Is there a specific area within your niche that you specialize in?  What can your readers expect to get from your blog when they visit it?  These are the questions that your blog profile should be answering, since advertisers will definitely want to know more about your site and if they’re a good fit for you.  Don’t forget to include statistics that show just how many visitors you have, and how many backlinks trace back to your site.

3.  Give clear information on your ad packages:
Your ad packages are the heart of the matter here, so do your best to make all the information about them as clear as possible.  If an advertiser is impressed by the exposure that you can provide for their ads, they’ll definitely want a spot in your blog.  Show on your media kit how much your packages are, what the button and banner sizes are, and where they will be positioned in your blog.

4.  Create a page exclusively for it:
Don’t just make an entry and hope advertisers will notice.  Instead, make an entire page that contains nothing but your media advertising kit, and of course, all the details relevant to it.  Put up an extra tab on your site, or, if your template doesn’t enable that, create a link that will direct advertisers right where your kit is.

Now that you’re all game to seriously make money blogging, creating a media kit should be one of your priorities.  This way, advertisers will be aware that you’re willing to accommodate them in your site, and that your blog is the perfect place for them to put up their ads in.