There is no point in creating a website unless you have thought about how you are going to get visitors. Whether your website is commercial or not then sooner or later you are going to want to attract visitors. You should devote your energies to getting the search engines to direct as many visitors as possible to your web pages. The most economical and focused traffic is delivered by the search engines.
Search engine incomes are directly related to the number of relevant results they present to their users. The precision of the results presented to the searchers are a key factor in maintaining search engine user loyalty. The more often the searchers return the greater the search engines fortunes. The search engine objectives are very similar to the ones you should set for your web pages.Get more users and get them to return often.
So how do you do this?. There are two paths to achieving this and the good news is you can if you have the money do both. You can work hard to produce very good content and publish it on your web pages or you can advertise using methods such as Pay Per Click or Google Adwords.
As far as all of the search engines are concerned nothing exists on the internet without a keyword or a key phrase. Keywords tell the search engines what the user is looking for. The search engine performs a look up on its enormous indexes to fetch a list of web pages that contain instances of the keyword and returns them in a predefined order of relevance. Search engines decide what web pages are returned by using two prime factors – authority and relevance.
Authority is a function of the back links to a web page and relevance is largely down to on page factors such as the number of times a keyword appears on the web page. The number and authority of the back links to a web page help the search engine determine the position the web page will occupy in the list of pages.
Back links are the number one priority you should focus on in web page optimisation.
Back links not only determine your position in the SERPs (Search Engine Results Pages) but are a major source of visitor traffic. Users will follow links they find in content if the back link is labelled with relevant text. ‘Anchor text’ is the correct term to describe the text appearing as a link and contributes to the value given to the link by the search engines. Some back links have more value than others.
The search engines give authority to web pages which can be passed on to your web pages through the back links.The more authority a web page has the more authority is passed on to you.