Rain- seems like that’s what we got for the majority summer! At what point did New York and Seattle trade places and I had no idea?

As rain was the lead topic of discussion for the majority of us Northeasterners the beginning of the Summer, it brings to mind a seminar on Branding I learned from Dr. Benjamin Mack which co-incidentally he entitled How to Be a Rainmaker.

Over the next bunch of articles or so I will endeavor to reveal some of the major points of this seminar which was comprised of three primary sections: 1) How to make lightning Strike, 2) Keeping the Lightning Striking and 3) How to Bottle your Lightning.

For those of you not familiar with Dr. Ben Mack, he is among the foremost authorities on Branding today in the United States. He has held positions at over 14 different Ad agencies over his memorable professional undertakings and was a Vice President for Brand strategy for a major corporation.

Essentially what that meant was he was a lead strategist in charge of a ” Billion dollar budget (yes, I said ” BILLION or 500 Million dollar account!). Do you think he knows what he is talking about? I certainly do, and not only has he worked magic for the companies he worked for, he is also a Professional Magician who at age 19 was the youngest recepient of the Award of Merit given by the Academy of Magical Arts.

Do you know what a Rainmaker is? Do you want to become one? A rainmaker aside from the apparent implication of a indian shaman who using magic makes it rain, is a person with the extraordinary talent to be a magnet for customers, exploit (in a good way) political associations, and bottom line, make the business a great deal of money. However, when it rains the lightning isnt far behind! We will get more into that in a bit.

As an internet Marketer your chief duty is to “up sell” individuals on their perception of reality. In Ben Macks book “Think Two Products Ahead” he speaks of how effective branding only occurs when companies think two products ahead rather then thinking just for the moment and for them to assemble thriving affiliations with their clients through their Brand The section in the book where Ben talks about creating your Legend Platform is worth its weight in gold!

A Brand (your brand, a Brand called YOU) is built through the use of Legends or communication that is told over and over time and time again. These narratives can and should be allowed to say the opposite of each other and shall grow with age. So, if you have to pick a story that you create for your business to help increase the size of your business (after all you are reading articles like this to help you become more profitable in your business arent you?) why not pick the type that grows stronger with age and you will indeed become “Legendary”.

Stay tuned for the next part in the series of articles covering Dr. Bens How to Become a Rainmaker.