Over the past year or so there has been a huge increase in the numbers of people attempting to use article marketing to promote their businesses. It is an unfortunate fact that many article marketers have only a vague idea of what the method is all about and have fallen for some of the less reputable methods associated with it.
Article marketing isn’t necessarily something new; it’s been a method for as long as people have been using mass communication. Back in the earlier days a company would often submit an informative article that is related to the product or service that they were in and the publication got free material and the business got to put a resource box that linked the article to the company.
This gives the periodical interesting and attractive content which will help retain the readership and gives the company valuable free advertising. This mutual benefit has seen many ‘resident’ columns appear in various periodicals and helped companies and individuals establish expert status with the readership. This is probably the best kind of advertising that any company or individual can obtain.
This cooperative relationship eventually led to what was called resident columns within the publication; these columns were companies or people who were considered experts in a particular field and were regular contributors and got to promote their products and services. Being considered an expert in your field in national or local publications is the best type of advertising you could ever possibly achieve.
In modern times, we have the internet which is growing by leaps and bounds on the hour there are vast amounts of websites being put up every second of every day and those who are creating these sites are in constant search of content to put on their website so the search engines will find their site worthy to put in the rankings and so people will rely on the site for information. Because of all these webmasters putting sites up the desire for content is getting to be quite high and this actually presents a problem. .
So long as you do this, you are not violating any terms of service. Another solution people have come up with to try and help website owners to get fresh content is a creation called an article spinner. An article spinner is a piece of software that will take an article and most use a thesaurus and replace words with synonyms and change the order of the paragraphs and sentences. While this type of software is freely and widely available there is an inherent risk in using it.
If you include the resource box you are allowed to do use any and all articles you want for your site’s content. Something else that people have developed to try and solve the content problem for webmasters is the article spinner. An article spinner is a piece of software that will change some words using a thesaurus and will also change the order of the paragraphs of an article, to try and make it unique. However, this tactic isn’t a very good solution either. The search engines are catching onto these article spinners and are penalizing webmasters who try to use the spun content on their site. If the content isn’t unique the website runs a great risk of being penalized by the search engines. Spun content can result in a site being de-indexed from the search engines if they were indexed and not being indexed if they never were indexed.
Also, article sites are constantly trying to improve their value to their customers – after all, they rely upon their customers returning on a regular basis and clicking on the adverts that are placed on article pages. If they lose the respect of their customers, they lose those advert clicks and their income.
Unfortunately, there is no such thing as a push button article marketing solution. So long as you put out quality relevant material that relates to your field of expertise you will be found by website owners that are looking for expert and relevant content for their site.