Among the many thousands of new blogs constantly being created, the celebrity blog appears to be the most popular and successful type. While blogs written by celebrities themselves have gained in strength in recent years, most of these sites purporting to be news blogs about the stars are written either by fans, or by people who have a lucrative business searching out the secrets of the stars.
It’s likely that these news blogs, perhaps better described as gossip blogs, came first, and that part of the reason celebrity blogs began to appear was in response to these, so the stars could take back some control of their image. But for a few years, blogs that gossiped about celebrities reigned supreme. This was no surprise, of course, since wildly popular newspaper tabloids like the National Enquirer and magazines like People had been serving a similar purpose for decades. The public has always had a high interest in juicy tidbits about the rich and famous.
Yet with the advent of these particular celebrity blogs, that interest has mushroomed into outright mania. Blogs are visible to millions of people, reaching a viewer-ship that tabloids and magazines have only dreamed of acquiring; the hunger for information extending far beyond previous topics such as marriages, affairs and divorces. While celebrities once had to work diligently to avoid newspaper reporters and camera crews, now even their fans might be busy with digital cameras, and making public photos that everyone can see.
Sports figures, of course, are not immune either, with sports blogs following the gossip trend, running items about players’ love lives or speculation about drugs or illegal activity. And politicians are now major targets as well, having achieved a greater level of celebrity than ever before. However squeaky clean they might portray themselves, if they’ve got a skeleton in their closet, or even just an old finger bone, then someone is going to find them out and make a blog post about it.
It’s no surprise, then, that stars also began their own weblogs, maybe to counteract the rising cacophony of unrelenting gossip. The phenomenon of blogging has been a boon to both sides of the relationship, in fact, since famous people can also get their preferred message out to millions of people. While you have gossip blogs like www.perezhilton.com or www.tmz.com on one side, on the other you have famous bloggers like Bruce Willis, Barbra Streisand, the very popular and prolific comedian Margaret Cho, soccer star David Beckham, famous chef Jamie Oliver, home style diva Martha Stewart, writer Neil Gaiman, and on and on. The blogosphere is crowded with celebrities of every description.
Many people decry the proliferation of celebrity blogs, thinking they’ve gone too far and reduced society to nothing more than several hundred million peeping toms prying into things that are none of their business. Yet the demand for this gossip is so high that even reputable news outlets include it in their publications. It appears weblogs that focus on famous people are here to stay, and may even become a substitute for properly researched, reliable news. Some, in fact, believe this has already happened.
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