In online marketing it is usually the concept of selling one product at a time to many customers. A bad thing about that concept is that there may never be another chance to sell something else to that customer in the future. A far superior concept does exist.
People sometimes don’t want to buy just one thing, although large amounts of income have been generated by that method. Another method that is even more successful at generating piles of cash is the subscription based service or website. This method is very advantageous over one time sales to many buyers.
Firstly, it offers you access to a recurring group of customers. Instead of investing time every month into chasing down a massive crowd of new customers, the subscription system makes it much more lucrative to amass a sizable group of repeat customers, and then continue to offer them more and more information through a recurring service. This way, you end up with a sizable income every month from subscription fees. The best bit? — these payments don’t stop. Once you’ve built a membership based, provided you keep them satisfied and impressed with your product, you’ve got them buying from you for as long as you want.
For the same effort you need to make a one time sale a subscription sale is far superior.
Another big advantage of building a large subscription base of customers is that you can promote many other opportunities.A ‘Permission Asset’ is what Seth Godin, one of the world’s most renowned and celebrated marketing experts, calls these types of customer bases.
What is a permission asset? It’s simply a group that gives you their permission to market to them. This form of marketing is more powerful than any advertisement, SEO, or aimless email list. When your customers have already bought from you, you’ve won half the battle. The other half lies in keeping that audience happy — through extra content, exclusive offers, and a never-ending stream of value and information. Treat your customers well and you’ll amass a massive marketing asset for any of your future, related projects.
Just be sure that you don’t drop the ball and disappoint those subscribers or you will lose that permission asset. A good thing is that good custom content can be found for reasonable cost that will keep your information fresh and interesting. If you are really keen on the subject of your subsciption service you may not need outsourced product. There are many potential audiences available, some will like what you like. So, do what you love and they will also.
Here is a lot more info on membership marketing, check out the free Membership Site report. You have permission to distribute this article any way you desire as long as you keep this resource box with it. You can also include your affiliate link if you sign up at Click Here